Intelligent Solutions, Simply Delivered
 

 

Case Study

Macmillan Cancer Support

As a result of targeting lapsed supporters and Macmillan's acquisition strategy, the active donor base increased by around 30%.
 
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Case Study

Viking River Cruises

Three years on and with the continued use of data from The Data Agency, our bookings have increased 50% year on year.
 
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Case Study

Nectar

In order to achieve the highest response rates and ROI possible, campaigns need to be personalised and driven by accurate, up-to-date data.
 
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Sector Campaign

Retail Marketing Trend Report

Key consumer insights on data marketing from across the retail sector.
 
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Intelligent Solutions, Simply Delivered

Data sits at the centre of everything that we do – from data quality, modelling and profiling, through to campaign management and ROI analysis. The Data Agency ensures that clients understand the subtleties of consumer communications and will identify a path to more effective and profitable marketing that delivers first class results.

Our intelligence provides a new level of informed marketing that empowers brand growth, increases consumer interactions, and is the most effective way of allowing consumers to buy in the way they want which ultimately delivers value back to business

 
Back to basics

23 January 2014 By Chris Cantlon

Few would argue that data has an inexorable role to play in all things marketing. If anything the last few years has seen the requirement for up to date and squeaky clean data grow as it now influences so many channels.  Amongst all this furore surrounding data it is important to remember the basics that inaccurate and out of date data costs you money, lowers your response rates and damages your brand. It goes without saying that in an increasingly regulated world the accuracy and relevancy of your database are pretty fundamental... View More

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